Hi, I’m Sijia.
Fluent in brand, UX, and turning “huh?” into “ohh!”
Brand Design
✳︎
Product & Web UX
✳︎
Motion & Storytelling
✳︎
Integrated Campaigns
✳︎
Everything In Between
✳︎
Brand Design ✳︎ Product & Web UX ✳︎ Motion & Storytelling ✳︎ Integrated Campaigns ✳︎ Everything In Between ✳︎
About me.
I'm a brand & UX designer with nine years of experience making complex things feel simple — most recently as a Global Senior Designer at 3M, where my work spanned product launches, web experiences, campaigns, and motion across global markets.
I live at the intersection of UX, visual design, and storytelling. Give me something dense and tangled — a technical product, a crowded market, a 40-page catalog — and I'll find the clear, human way through it.
The goal is always the same: make it make sense, and make it work.
Selected works.
2080 Car Wrap
Canon Partnership
Friction Shims
Hydrogen Economy